Guidance personalized to EACH INDIVIDUAL CLIENT

Generational Investment Trends

Surveys and research highlight the differences in investment behaviors across generations:

  • Baby Boomers (1946-1964): Prioritize capital preservation and stable income (dividend stocks, real estate investment trusts). Less inclined toward socially responsible investing (ESG factors).
  • Generation X (1965-1980): Focus on balancing growth and stability. More comfortable with stock market investments but adjusting portfolios due to inflation and retirement needs.
  • Millennials (1981-1996): Digitally savvy, often prefer robo-advisors, ETFs, and tech-driven investing platforms. Strong interest in ESG and sustainable investing.
  • Generation Z (1997-2012): More engaged in cryptocurrency, fintech apps, and alternative investments. Still in early wealth accumulation stages, but more likely to embrace digital banking and investing tools.

Key Takeaway:

Investment strategies evolve with life stages, responsibilities, and economic conditions. Each generation approaches risk, diversification, and financial planning differently.