Switzer Financial Services

Wealth Management is a process built around the coupling of financial planning and asset management. We view the two as inseparable components of a successful financial life. Our goal is to help our clients achieve success in all aspects of their financial goals.

The true value of a financial advisor often manifests itself as being a “behavioural investment counselor.” Towards that end, we are here to help bridge the behaviour gap – the gap that exists because of the all-too-human tendency to allow emotions to overwhelm rational thinking when making investment decisions.

Knowing what you own and why you own it is paramount to ensuring you don’t make irrational decisions with your money.

Our process begins by taking a holistic approach to personal finance. Our team understands both the means and the ends they are going to serve before making any investment recommendations. We construct a blueprint for a client’s financial roadmap that becomes the basis of the relationship with our team. The process consists of several steps designed to create the best plan to reach your goals.

It has been our experience that potential clients who go through this process become better equipped to make educated decisions about their financial futures.